About

Results-oriented marketing strategist with 15 years of experience shaping brands, crafting compelling brand stories that resonate, driving integrated marketing strategies, and leading marketing innovation.

Excelled in building and launching successful brands across diverse markets, including Central & Eastern Europe, CIS, USA, and Central America. Proficient in leading cross-cultural teams and pioneering digital strategies.

Successfully launched numerous brands (ArtVillas, The Seed, Čerstvě utrženo, Meet Me 23, Šumavské stráně, Bidli, Meat Vandals, and many more.), achieving significant market penetration and consumer engagement. Specialized in conceptualizing and executing brand strategies that resonate with diverse target audiences.

Worked for various international advertising agencies and small privately owned agencies in the past seven years as a strategic planner or strategic planning director. Led strategic planning teams, focusing on innovative brand solutions and market expansions. Drove digital transformation initiatives, aligning marketing strategies with evolving consumer behaviors.

Created brand or campaign strategies for clients like PUMA, BMW, MINI, Red Bull, Simply Cola, Bang & Olufsen, Airbnb, Nestlé, L’Oreal Maybelline, Staropramen, Carling British Cider, LEGO, Heineken, Desperados, UniCredit Bank, Milka, PORTU, Universal Robots, Komerční Banka and more.