Marketing professional focused on brand strategy, integrated marketing communication, digital marketing and innovation.
Tom worked for biggest international and local advertising agencies in the Czech Republic in past seven years as a strategic planner or strategic planning director (i.e. Ogilvy&Mather, VCCP Prague, Motion, Apploud etc.), where he created brands or campaign strategies for clients like PUMA, BMW, MINI, Red Bull, Simply Cola, Bang & Olufsen, Airbnb, Nestlé, L’Oreal Maybelline, Staropramen, Carling British Cider, LEGO, Heineken, Desperados, UniCredit Bank etc.
He lecture New media journalism at Charles University in Prague because of his experience in new media journalism in TV broadcasting. Tom worked at Czech TV, public TV broadcaster, where he has led digital strategy, prepared big interactive coverages of Olympics, elections and other big events, giving rise to New media division, which now operates all digital, mobile and social media activities. He also created digital or social media strategies for other local media such as iDnes.cz (biggest Czech online news website), TV NOVA (biggest TV station) and he was part of a launch of paid sports channel O2 TV Sport.