Marketing professional focused on brand strategy, integrated marketing communication, digital marketing, and innovation with over 14 years of experience in Central & Eastern Europe, Russia & CIS markets.
Creating brands from scratch with a successful market launch and positive consumer reactions (The Seed, Čerstvě utrženo, Meet Me 23, Šumavské stráně, Bidli, Meat Vandals, and many more.)
Worked for the most significant international advertising agencies in the past seven years as a strategic planner or strategic planning director.
Created brand or campaign strategies for clients like PUMA, BMW, MINI, Red Bull, Simply Cola, Bang & Olufsen, Airbnb, Nestlé, L’Oreal Maybelline, Staropramen, Carling British Cider, LEGO, Heineken, Desperados, UniCredit Bank, Milka, PORTU, Universal Robots, Komerční Banka and more.
Lectures New media journalism at Charles University in Prague because of experience in new media journalism in TV broadcasting. Led the digital strategy at Czech TV, a public TV broadcaster, prepared interactive coverages of the Olympics, elections, and other significant events, giving rise to the New media division, which now operates all digital, mobile, and social media activities.
